Five Essential steps for creating dynamic marketing and advertising photographs:

Advertising Photography is the type of photography used to take photographs of products or services for sale. The photographer usually is the person that comes up with the ideas for the photography shoot and the artistic components used in taking the photographs. This type of photography is geared towards someone that is artistic and towards the type of person that likes to create something new to attract attention and get profitable results. Here are several advertising techniques to learn and keep with you at all times.

Step 1 – Make Sure You Have THe Most Appealing Space

The first rule in advertising photography relates to shooting at a space with a unique aesthetic. You want to make sure you have enough room to take your layout photos. In advertising photography, you will take many photographs at various angles. The only way you can achieve taking the photographs at the various angles is by having enough space to work with. Do not pick something that is cramped or small. Wide open and airy with natural lighting is the best option.

Step 2 – Make Sure Your Props Are Available

Sometimes it is necessary to use props to aid in portraying what you want to portray in your advertisement. The props can be small or they can be large. Make sure that you have them available before you begin your photography shoot.

Step 3 – Cast the Illustration

This is probably one of the most important steps to advertising photography. You need to make sure that your photographs accurately caste the right illustration. You need to make sure you are getting to the point with your photographs. You need to make sure that you are painting a picture to invoke a reaction that will tell someone to buy the product or the service you are featuring.

Step 4 – Work with Subjects and Models

Along with the main clients of the photo shoot, sometimes it is necessary to work with models when you photograph something for an advertising or lifestyle shoot. In this case you will want to make sure that both the clients and the models have the appropriate dress on, make sure they have the right make up and look the part. It is one thing to have a model available for a photo shoot but it is quite another thing to have the model there ready to add to your layout.

Step 5 – Keep Your Lighting Simple

This is again one of the most important things you need to consider for your advertising photograph shoot. You need to keep the lighting simple. This means, that you need to tone down the amount of lighting you use in your photograph shoot. Do not add too many lights and make sure the lighting is soft and natural as possible. This allows you to better show off your product and serivces as part of the advertising layout you are putting together for your client. Do use as much natural light as possible.

Concord is balanced on four cornerstones: delivering quality, living integrity, supporting community and growing profitability. Over the last 20 years, those cornerstones have guided us through the creation of a portfolio that is equally split between owned and managed properties. Our portfolio demonstrates the diversity of our strengths; we have the capacity to develop and/or operate hotels across every segment of the industry, creating a multitude of profitable opportunities. We are also the largest Marriott franchisee in Canada, giving us a significant advantage in markets throughout North America.

Today, Concord provides management services for over 3,600 Associates, 83 hotels and 11,000 guest rooms and suites throughout the United States and Canada and boasts combined annual revenues of over $340 million. Concord’s hotel brands include: Marriott Hotels and Resorts, Renaissance Hotels and Resorts, DoubleTree, Sheraton Hotels and Resorts, Crowne Plaza, Hilton Garden Inn, Hampton Inn & Suites, Hyatt House, Hyatt Place, Holiday Inn, Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield Inn and Suites by Marriott, MainStay Suites by Choice Hotels. Concord also operates two independent hotels, the Clinton Inn in Tenafly, New Jersey and The Hotel Highland, Phoenix, Arizona.

To learn more about Concord Hotels visit: http://www.concordhotels.com/