When The New Image Studio Architecture Photographers were approached by Elton Williams, “Day Maker” and owner of the Paul Mitchell School in Raleigh, the words luxury and edgy came to mind. To capture images of the school that were as cutting edge (no pun intended) as the Paul Mitchell brand, we shot from extreme angles. This allowed us to showcase the length and height of the school’s exterior, while still showing off  it’s playful and sleek interior. By utilizing our high-end lighting, the already present features of the Elton’s school, were enhanced that much more.

Paul Mitchell has revolutionized haircare for more then 30 years by offering high-end products, at affordable prices. They also lead the way in the beauty industry as one of the most respected and recognized schools for Cosmetology. We are grateful for the opportunity to work with such innovative and creative people. and look forward to seeing their students carry the (beauty?) torch on into the future.